We’re a busy bunch at Mr Wolf – check out the news and articles below to get a taste of what Australia’s leading Challenger Brand agency has been up to
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Wealth Maximiser appoints Challenger agency Mr Wolf as lead creative agency
28 November 2025Sydney challenger agency Mr Wolf appointed as the lead creative partner for Wealth Maximiser, a pi...
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Is Pharma Advertising Sick? A Challenger Brand Cure
26 September 2025Pharma marketing plays it safe while other industries innovate. See how Challenger Brand theory can ...
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SFI appoints Mr Wolf for Challenger thinking in Pharma
25 July 2025Kicking off our twelth year as Mr Wolf with an exciting new win, bringing Challenger Brand thinking ...
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Mr Wolf celebrates 11 amazing years as Australia’s leading Challenger Brand Agency!
9 July 2025Mr Wolf turns 11 this month - that’s 11 awesome years helping Challenger Brands punch above their ...
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Mr Wolf tackles sleep epidemic in new Challenger Campaign for Breville
24 September 2024Challenger agency Mr Wolf launches latest campaign for Breville Air Purifiers, carving out a new seg...
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In a world of data, why are we ignoring the big data on creative?
6 May 2024Creativity and effectiveness should not be strange bedfellows. Creatively is often seen as a bit of ...
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Why is the ‘Yes’ Voice campaign failing so badly?
11 October 2023Why has the campaign been so ineffectual? And more broadly, why are progressives generally rubbish a...
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Getting us one step closer to YES
30 August 2023Mr Wolf's Voice referendum film uses Closing the Gap data, not rhetoric, to make its case. A true st...
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NobleOak unveils latest campaign from Indie Challenger Brand Agency Mr Wolf
14 September 2022Building on its first NobleOak campaign's sales and lead-gen success, challenger agency Mr Wolf has ...
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Green Energy Firm Nectr launches first work via Indie Challenger Agency Mr Wolf
10 March 2022Renewable energy company Nectr launches a multi-channel campaign to challenger existing market playe...
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Nectr’s ‘Can you feel the buzz?’ via Challenger Agency Mr Wolf
7 March 2022Nectr launches a multi-channel campaign by Mr Wolf to challenge existing market players and position...
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Mr Wolf Effie finalist for NobleOak challenger campaign
21 October 2021Mr Wolf's original NobleOak challenger campaign was a 2021 Effie Awards finalist, driving 39% more l...
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Three new account wins for Mr Wolf – Australia’s leading Challenger Brand Agency
15 December 2020Independent challenger agency Mr Wolf has won three new pieces of business – Grey Goose Vodka (a B...
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GoGet says goodbye to car monogamy with Mr Wolf Challenger campaign
4 November 2019Car share company GoGet launches a new national campaign, shortly after appointing creative challeng...
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NobleOak brings the nobility back to Life Insurance with launch campaign from Challenger Brand Agency Mr Wolf
17 September 2019NobleOak Life Insurance, with the help of challenger brand agency Mr Wolf, has launched a new campai...
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Direct life insurer NobleOak appoints Challenger Brand Agency Mr Wolf
13 August 2019Independent creative challenger-brand agency Mr Wolf selected as creative agency of record for direc...
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Challenger agency Mr Wolf wins GoGet creative account
10 July 2019Challenger agency Mr Wolf has been appointed agency of record for car share company GoGet, following...
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Goldfish and Man unite for PayID via Mr Wolf Challenger Brand Agency
12 February 2018One man, one goldfish and 13 competing banks - check out the new campaign from Mr Wolf, Australia's ...
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Jack Daniel’s unveils ‘Every drop from Lynchburg” campaign from Challenger Agency Mr Wolf
23 August 2017Via Mr Wolf Challenger Agency, Jack Daniel's celebrates its provenance with a new campaign — a rem...
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Taylors Wines heats up the category with challenger campaign from Mr Wolf
21 December 2016Challenger agency Mr Wolf helps Taylors Wines heat up the wine category with touch-activated sensors...
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Mr Wolf wins Effie for Taylors wine challenger campaign
9 September 2016Challenger agency Mr Wolf's Taylors Wines temperature sensor campaign has been recognised with an Ef...
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Challenger agency Mr Wolf named 2016 CommsCon finalist
23 March 2016in Awards, ChallengerChallenger agency Mr Wolf was named a finalist at the 2016 CommsCon Awards, recognising its work amo...
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Mr Wolf named as finalist in Mumbrella Awards
10 February 2016Mr Wolf was named a finalist at the 2016 Mumbrella Awards, recognising the agency's work among some ...
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Taylors Wines heats up wine with Mr Wolf challenger campaign
19 November 2015Challenger agency Mr Wolf helps Taylors Wines heat up the wine category with touch-activated sensors...
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We’ve moved.
20 August 2015in ChallengerLike an hermit crab with a sweet tooth, we've outgrown our current digs. Our new office has a great ...
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Apple the Underdog?!
13 March 2015What’s this self serving rubbish about Apple having an Underdog narrative?...
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Deceive your intuition
1 March 2015When an ad is direct enough to tell you to ‘pay attention’, there's no doubt some ad-trickery at...
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Challenger Agency Mr. Wolf wins Taylors Wines
9 October 2014Leading Australian winery Taylors Wines has appointed Mr Wolf as its lead creative partner following...
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1stAvailable calls in Mr Wolf – the Challenger Brand Agency
17 July 2014Pioneering, healthcare technology start-up 1stAvailable.com.au, has appointed Mr. Wolf as its lead s...
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Why Sly could whoop Rockys’ ass in the underdog stakes.
8 May 2014in PostSylvester Stallone's life story is a true underdog tale. His rise from an impossible situation to t...
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Amazeballs (literally).
28 April 2014There’s not much to say about the awesome new campaign from Nike Football. Other than itR...
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Why Nike pulled the pin on Fuelband
22 April 2014in TechReproduced from Bud Cadell’s post found here http://responsive.org/2014/04/nike-and-the-futur...
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Digital vanity
15 April 2014in TechMirror, mirror on the wall who’s the vainest of them all? Meet S.E.L.F.I.E., the “...
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The greatest football ad of all time?
14 April 2014in AdvertisingHow’s that for a controversial headline? In all seriousness, we’re now less than eight...
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It’s about time…
14 April 2014in TechFinally a piece of wearable tech that doesn’t look conspicuously like a piece of wearable tech...
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Obama between two ferns.
14 April 2014Question: How do you reach a typically cynical and unreceptive US teen audience on a topic as dry as...
