Independent challenger agency Mr Wolf has won three new pieces of business – Grey Goose Vodka (a Bacardi Brand), McWilliam’s Wines, and Best Health Solutions.

Mr Wolf added three new clients to its roster in December 2020 — Grey Goose Vodka (a Bacardi brand), McWilliam’s Wines, and Best Health Solutions (BestMed) — with managing partner Tony Singleton pointing to COVID-19 as an accelerant for brands wanting a more agile, independent agency partner.

The Grey Goose relationship kicked off with a Christmas campaign spanning retail, digital, social and OOH, spotlighting the vodka’s French provenance and premium positioning.

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