Wealth Maximiser appoints Challenger agency Mr Wolf as lead creative agency
Sydney challenger agency Mr Wolf appointed as the lead creative partner for Wealth Maximiser, a pioneering financial services platform...
Challenger
Is Pharma Advertising Sick? A Challenger Brand Cure
Pharma marketing plays it safe while other industries innovate. See how Challenger Brand theory can fix pharma's stale, risk-averse advertising....
SFI appoints Mr Wolf for Challenger thinking in Pharma
Kicking off our twelth year as Mr Wolf with an exciting new win, bringing Challenger Brand thinking to the pharma space with SFI Health....
Mr Wolf celebrates 11 amazing years as Australia’s leading Challenger Brand Agency!
Mr Wolf turns 11 this month - that’s 11 awesome years helping Challenger Brands punch above their weight. We’d not have gone this far without our amazing clients and the brilliant people....
Mr Wolf tackles sleep epidemic in new Challenger Campaign for Breville
Challenger agency Mr Wolf launches latest campaign for Breville Air Purifiers, carving out a new segment by identifying close link between sleep and clean air....
In a world of data, why are we ignoring the big data on creative?
Creativity and effectiveness should not be strange bedfellows. Creatively is often seen as a bit of a folly, whereas the data actually supports creativity as the key driver of effectiveness. Mr Wolf’s Tony Singleton explains....
Why is the ‘Yes’ Voice campaign failing so badly?
Why has the campaign been so ineffectual? And more broadly, why are progressives generally rubbish at marketing? Tony Singleton, managing partner at MrWolf, explores....
Getting us one step closer to YES
Mr Wolf's Voice referendum film uses Closing the Gap data, not rhetoric, to make its case. A true story told through the numbers that matter....
NobleOak unveils latest campaign from Indie Challenger Brand Agency Mr Wolf
Building on its first NobleOak campaign's sales and lead-gen success, challenger agency Mr Wolf has launched the brand's latest work....
Green Energy Firm Nectr launches first work via Indie Challenger Agency Mr Wolf
Renewable energy company Nectr launches a multi-channel campaign to challenger existing market players and position Nectr as the greener future of energy....