Why is the ‘Yes’ Voice campaign failing so badly?
Why has the campaign been so ineffectual? And more broadly, why are progressives generally rubbish at marketing? Tony Singleton, managing partner at MrWolf, explores....
Advertising
Getting us one step closer to YES
Mr Wolf's Voice referendum film uses Closing the Gap data, not rhetoric, to make its case. A true story told through the numbers that matter....
NobleOak unveils latest campaign from Indie Challenger Brand Agency Mr Wolf
Building on its first NobleOak campaign's sales and lead-gen success, challenger agency Mr Wolf has launched the brand's latest work....
Mr Wolf Effie finalist for NobleOak challenger campaign
Mr Wolf's original NobleOak challenger campaign was a 2021 Effie Awards finalist, driving 39% more leads, 17% sales growth and 234% ROMI...
NobleOak brings nobility back to Life Insurance with launch campaign from Challenger Brand Agency Mr Wolf
NobleOak Life Insurance, with the help of challenger brand agency Mr Wolf, has launched a new campaign adding a touch of nobility and humour to the often straight-laced life cover category....
Jack Daniel’s unveils ‘Every drop from Lynchburg” campaign from Challenger Agency Mr Wolf
Via Mr Wolf Challenger Agency, Jack Daniel's celebrates its provenance with a new campaign — a reminder that every drop still comes from Lynchburg, Tennessee...
Taylors Wines heats up the category with challenger campaign from Mr Wolf
Challenger agency Mr Wolf helps Taylors Wines heat up the wine category with touch-activated sensors revealing a bottle's ideal serving temperature....
Taylors wins Marketing Team of the Year again
Taylors Wines claims its second Marketing Team of the Year title for Mr Wolf challenger campaign - now drawing global interest a year on...
Taylors Wines heats up wine with Mr Wolf challenger campaign
Challenger agency Mr Wolf helps Taylors Wines heat up the wine category with touch-activated sensors revealing a bottle's ideal serving temperature....
Deceive your intuition
When an ad is direct enough to tell you to ‘pay attention’, there's no doubt some ad-trickery at play....
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