Nectr launches first campaign via Challenger Agency Mr Wolf

Nectr Green Energy Campaign featuring Bees va Challenger Agency Mr Wolf

Green Energy Firm Nectr launches first work via Indie Challenger Agency Mr Wolf

Nectr launches a multi-channel campaign to challenger existing market players and position themselves as the greener, cleaner future of energy.

Australia’s freshest renewable energy focused company, Nectr launches a multi-channel campaign to challenger existing market players and position Nectr as the greener, cleaner future of energy.

From 7 March 2022, the creative campaign developed by challenger agency Mr Wolf will launch across TV, social, digital and point of sale

The campaign creative plays on the brand’s name with one of Earth’s creatures most affected by climate change – bees. In the TVC, bees drive a movement for change – away from big energy polluters and towards better, cleaner energy.

The campaign appeals to the 49 per cent of Australians unhappy with their existing energy provider and offers Nectr’s promise of responsible, sustainable and, most importantly, affordable energy options.

Nectr offers 100 per cent GreenPower and 100 per cent Carbon Neutral electricity plans, plus solar and battery bundles. The Australian business ranks in the top 10 of Australian energy retailers in Greenpeace’s 2022 Green Electricity Guide, has Climate Active certification and GreenPower accreditation.

“We want all Australians to have confidence in the future of their energy, and Nectr is playing our part in only offering cleaner, affordable renewable energy,” said Karren Challoner‑Miles, chief marketing officer.

“Australians want uncomplicated energy, that is good for their wallet as well as the planet. Nectr’s brand campaign is a call to action for customers to make the switch to make a difference.”

Michael Stevenson, managing partner, Mr Wolf said, “Nectr is serious about improving energy in this country and taking on the current inaction of the energy market. It’s exciting to be part of a campaign that highlights the authenticity of Nectr’s vision for the future of energy in Australia.”

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