Is Pharma Advertising Sick? A Challenger Brand Cure
Pharma marketing plays it safe while other industries innovate. See how Challenger Brand theory can fix pharma's stale, risk-averse advertising....
Brand Strategy
In a world of data, why are we ignoring the big data on creative?
Creativity and effectiveness should not be strange bedfellows. Creatively is often seen as a bit of a folly, whereas the data actually supports creativity as the key driver of effectiveness. Mr Wolf’s Tony Singleton explains....
Why is the ‘Yes’ Voice campaign failing so badly?
Why has the campaign been so ineffectual? And more broadly, why are progressives generally rubbish at marketing? Tony Singleton, managing partner at MrWolf, explores....
Getting us one step closer to YES
Mr Wolf's Voice referendum film uses Closing the Gap data, not rhetoric, to make its case. A true story told through the numbers that matter....
Direct life insurer NobleOak appoints Challenger Brand Agency Mr Wolf
Independent creative challenger-brand agency Mr Wolf selected as creative agency of record for direct life insurer NobleOak following competitive pitch....
Taylors wins Marketing Team of the Year again
Taylors Wines claims its second Marketing Team of the Year title for Mr Wolf challenger campaign - now drawing global interest a year on...
Mr Wolf wins Effie for Taylors wine challenger campaign
Challenger agency Mr Wolf's Taylors Wines temperature sensor campaign has been recognised with an Effie Award in the beverage category....
