Taylors Wines wins Marketing Team of the Year award for the second time, off the back of Mr Wolf ‘Live by Better Degrees’ challenger campaign

Taylors Wines has taken out B&T’s 2016 Marketing Team of the Year award — the second time the winery has won the title, having first claimed it in 2012- adding to a Marketing Excellence Award from the Australian Marketing Institute for the same period. Both recognised Mr Wolf’s “Live Better by Degrees” temperature campaign for pairing creative distinctiveness with a genuine commercial result: a double-digit percentage lift in sales.

CMO Cameron Crowley credited the win to Taylors’ internal culture, saying the team’s creativity and diversity of specialists had shown that a strong idea can really make an impact on the bottom line. Off the back of the win, Taylors confirmed plans to refresh the Mr Wolf campaign for the coming summer -resurfacing the core temperature message for a new season — and revealed the idea has drawn interest from international markets keen to roll it out beyond Australia.

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