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Transforming wine with temperature


The vast majority of people walking into a bottle shop don’t know what they’re going to walk out with – wine is won on shelf. 

And while almost everyone knows to let a wine breathe, 82% of Australian’s are unaware that temperature has a much bigger effect, and that there’s a recommended serving temperature for every varietal. 

Hence our proactive idea – incorporate temperature sensors into the labels on bottles of Taylors Wines. 

The result? $2M+ in PR coverage, a jump in sales, an Effie, three marketing team of the year awards and a distinctive brand idea that says all the right things about what Taylors stands for.