Mr Wolf has won the creative account for GoGet, Australia’s original car share company, being appointed agency of record following a competitive process.

GoGet was already reshaping how Australians think about car ownership — with a model built on convenience and flexibility rather than the traditional commitment of owning a vehicle outright, backed by a genuinely disruptive impact: every GoGet car takes 10 private vehicles off the road, cutting congestion, pollution, and freeing up parking.

Michael Stevenson, managing partner at Mr Wolf, said the brand had been on the agency’s radar for some time before the win: “GoGet is a brand we’ve had our eye on for some time now. They’re a true challenger brand and one we feel really passionate about working with — not only because they’re disrupting the automotive and transport industry, but because they’re part of the new breed of organisations determined to be a force for positive change.”

The appointment marked the start of an ongoing relationship between the two challenger brands — Mr Wolf going on to develop GoGet’s first national campaign, “Car Monogamy,” shortly after.

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