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Hirtenstraße 19, 10178 Berlin, Germany

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A Postcard From Lynchburg, Tennessee


For more than 150 years, Jack Daniel’s has been built on a simple, seemingly humble idea – a spirit of independence that will always choose the right way, not the easy way.

So, while the expedient thing would be to distil the unique sour mash recipe wherever Jack finds friends, it just wouldn’t be Jack.

And in a world craving authenticity, the fact that every single drop of Jack is still made to the original painstaking process in the original distillery in Lynchburg, Tennessee, is literally what makes Jack special.

The 9,500 mile journey just adds to the anticipation.