EFFIE

Challenger Agency Mr Wolf Wins Effie

Mr Wolf’s Taylors Wines challenger campaign — the Optimum Drinking Temperature sensor idea — took out an Effie Award in the Beverages category, one of Australian advertising’s most rigorous effectiveness honours. The judging isn’t about creative flair alone; it demands proof the idea actually moved the needle commercially, which this one did in spades.

Read more at Advertising Council Australia here

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