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Hirtenstraße 19, 10178 Berlin, Germany

+49 30 24041420


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Bringing Nobility Back to Life Insurance


If you think about it, insuring your life – when you yourself don’t benefit – is actually a noble act. One that deserves the support of a life insurance company you can actually trust.

By harnessing a firmly tongue-in-cheek embodiment of the brand through a ‘nobleman’ and Bletchley (his long suffering man servant) we were able to establish brand linkage and memorability while attaching a set of noble values reflective of a largely lost, more trustworthy world.