The vast majority of people walking into a bottle shop don’t know what they’re going to walk out with – wine is won on shelf.
And while almost everyone knows to let a wine breathe, 82% of Australian’s are unaware that temperature has a much bigger effect, and that there’s a recommended serving temperature for every varietal.
Hence our proactive idea – incorporate temperature sensors into the labels on bottles of Taylors Wines.
The result? $2M+ in PR coverage, a jump in sales, an Effie, three marketing team of the year awards and a distinctive brand idea that says all the right things about what Taylors stands for.