When Taylors Wines launched another world-first – a sparkling wine with a screwcap, they asked us to help develop the positioning, the instore comms and the launch via social.
Instore on across owned channels we promoted the benefit of the screwcap in a sophisticated design language. In social, we borrowed from gaming memes and released a series of social videos to dramatise the benefits of screwcap vs old-fashioned cork.
Client: Taylors Wines
Tags: Behavioural Change, Branding, Content, Design, Digital, Shopper, Social, WebView Project