In Europe Home Emergency/Assistance packages are a large market. However, the idea is still pretty new in Australia.
Research clearly showed that three elements were critical to making the pilot a success for Mapfre:
Partnering with Unity Water for the pilot gave Mapfre the immediate credibility of a well known and respected name and access to a large base of suitable homes, regular communincations to piggy back and a defined geographical area in which to manage their network of tradies.
Client: Mapfre Home Emergency Repair Service