Kit Kat Australia wanted to create some social buzz around the limited edition white chocolate range to ensure throughput of stock within the trade.
We decided to turn something that was limited edition into something that would last forever. Hence the development of the ‘Final Fifty’ – fifty exclusive pieces of poster art made entirely from the final fifty bars in the warehouse.
Each unique poster was hand-crafted, and signed, by renowned illustrator Mike Watt, who used a variety of techniques to turn the melted chocolate from each of the final bars into distinctly unique works of art. The artwork was promoted through a digital gallery on Kit Kat’s facebook page where the community were encouraged to debate and vote on the best posters.
The promotion culminated with a Pop-Up exhibition in Sydney’s CBD where the most engaged fans were invited to attend and were each given a timeless poster to take away with them.
Tags: Content, Digital, Shopper, Social, Web