Jack Daniels – Xmas 2013

The challenge

How do you turn the amazingly rich and immersive history of Jack Daniel’s – which centres around its Lynchburg distillery in Tennessee and provides support to the brand’s premium pricing – into something that younger drinkers want to engage with around the crucial Christmas period?

Enter the Jack Daniel’s Interactive Christmas hub.  A beautiful rich website focused on delivering all the craft, story telling and sociability that makes Jack so special, but also driving sales with an integrated sale promotion and incremental usage by exposing punters to new Jack Daniel’s variants like Single Barrel and with new consumption ideas and recipes.  All creating a website experience that achieved a Website of the Day Award from the prestigious CSS Design Awards.

Project details

Tags: Branding, Content, Design, Digital, Photography, Social, Web

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