A small luxury brand fighting the combined forces of much easier and relaxing options and a rising dollar making foreign travel much more accessible makes for a great Underdog.
Inspiring Journey’s had an amazing Northern Territory small luxury tour offering, but they suffered from the usual problem for NT Tourism; everyone says they intend to go to the NT/Kakadu, but when it actually comes down to it, before you can say JetStar they’re heading off to golden beaches and foreign lands.
What if we could find a way to challenge the procrastination and simultaneously give us a showcase for Inspiring Journey’s luxury top end tours? And so Kakadu Cab was born. The campaign was then given more reach through a radio and social partnership.
Client: Inspiring Journey's
Tags: Content, Digital, Experiential, Integrated, Social, Underdog