Harnessing ‘goldfish moments’ with PayID. Simple as.

The challenge

Who can remember things like their bank details?  Not many of us according to the research, with 76% of 18-24s and 65% of people more generally struggling to remember them.

Fortunately, PayID means you can forget about your BSB and account number, because you can link something easy to remember to your bank account and get people to pay you using that instead. And it was this simple truth that led to the campaign idea of a ‘goldfish moment’ when you’re asked to remember something but can’t.

PayID. Simple as.

Project details

Client: PayID

Tags: Content, Integrated, Outdoor, Social, TV, Video, Web

View Project
Back to Top