Ever since Henry Ford’s first Model T rolled off the production line, cars have been sold on the dream of freedom. But in the 21st century that dream is more illusion than reality.
The average car spends 96% of its life parked – assuming you can find a parking spot in our crowded cities. Owning a car ties you to depreciation, maintenance, loans and leases – so even stationary it’s draining your bank account. And that’s before considering its toll on the environment. And this in a world of Netflix and Spotify, where we’re waking up to the advantages of access rather than being wedded to ownership.
That’s why we’re telling people ‘It’s time to let go of CarMonogamy’ in our new campaign for GoGet. Stop being irrationally wedded to one car and enjoy a wide range of commitment-free cars, SUVs and vans that you only pay for as and when you need them.