Go the Wallabies RWC ad

  • Go you good thing the Wallabies! Tactical ad in SMH the day of the final (sorry, but we couldn't do anything about the result!)

The challenge

Rugby World Cup time and it was the opportunity for well wishers to get behind a team that before the tournament not many people were tipping to get too far.

(okay, so maybe there was a little bit of an incentive to raise awareness of the sponsorship and increase good will towards the Taylors Brand. And yes it did give us a platform to crow about Taylors Estate Shiraz winning the Best Shiraz award – have you seen how many medals it’s won!)

Project details

Client: Taylors Wines

Tags: Branding, Print

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