The feisty upstart taking on the bigger, stronger adversary. The winning against-the-odds challenger taps into something deeply human.
But it’s also a powerful lesson. Because no matter how improbable victory might seem, it’s always creative thinking that prevails.
Mr. Wolf was conceived to champion challenger brands.
What makes us different?
Right brains @ right time
It takes a village to raise a fully integrated campaign these days, but that can make things prohibitively expensive. So we pull together bespoke teams of the right thinkers for each brand or task.
This keeps us agile and responsive. It also ensures our clients have affordable access to a diverse range of global collaborators
Reducing the risk
We apply the latest, proven techniques from behavioural economics and decision science to remove more of the uncertainty.
This provides reassurance in what can otherwise be a very subjective process.
We eat when you eat
Everything changes when you have a stake in a business. We like to have ‘skin-in-the-game’ and link our destiny to the success of our clients.
This commitment keeps us focused, efficient and hungry. Just like you.
Are you getting this level of commitment from your current agency? If not, then Contact us
Tony takes the reins on our strategy development.
He has a fairly unique and varied background for a strategy guy – he claims it was all part of some grand career Masterplan, but no one actually believes him. Usefully it gives him a slightly different way in to solving business problems.
Tony first did an Economics and Politics degree – the start of an unhealthy interest in Behavioral Economics – before he joined the marketing world in a media buying role for Bartle Bogle Hegarty. He then toured the worlds of DM, Sales Promotion and integrated marketing before following a passion for whiteboards and Venn diagrams into the strategy side of marketing.
Tony has won a number of effectiveness awards and helped many challenger brands and larger brands facing challenger situations including: Taylors Wines, Jack Daniel’s, REST Industry Super, Skins, Huawei Mobiles, Nature’s Own, Rabobank, 3 Mobile, Fairfax Digital, Aussie Home Loans, Inspiring Journey’s, Volvo, Warner Bros, Peugeot and HSBC.
Michael claims that his twenty years of industry experience is belied by his boyish good looks, devil may care attitude and chronic lack of self awareness [as they say, two out of three ain’t bad!]
His jet-set career has seen him in senior roles in numerous markets including London, Paris, New York and Sydney, with agencies including DDB New York, Havas, DDB Paris, DDB Sydney and Arnold. Prior to joining Mr Wolf, Mike was General Manager of Arnold Furnace and Havas Melbourne.
Michael has a diverse breadth of category experience having run brands like Lipton, McDonald’s, Jack Daniel’s, Unilever, Telstra, Pepsi and Volvo on a National and Global scale.
Michael puts his success down to his ability to write about himself in the third person, and little else.