There’s not much to say about the awesome new campaign from Nike Football. Other than it’s an amazing commercial. One point worth noting though, no where does is there any mention of the World Cup tournament. And this is deliberate. Nike are not an official sponsor, Adidas are. Not that it matters though, as Nike will no doubt be perceived to be the/a sponsor off the back of this campaign.
Head to Nike.com to see how they’ve taken the grassroots, ‘winner-stays-on’ insight into an activation idea for the global stage. Epic.