0 Mr. Wolf wins Taylors Wines - Mr Wolf - The Challenger Agency
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Mr. Wolf wins Taylors Wines

Mr. Wolf wins Taylors Wines

Mr. Wolf wins Taylors Wines

Leading Australian winery, Taylors Wines has appointed Mr. Wolf as it’s lead creative partner following a competitive pitch against a number of undisclosed agencies.

This marks an important step for the family-owned Clare Valley winery, which has a growing range of premium wines and more planned for the coming months and years.

“It is our mission to become one of Australia’s favourite premium wine brands, so finding the right creative agency partner is obviously critical,” said Cameron Crowley, Chief Marketing Officer Taylors Wines.

“After seeing some great presentations, the team at Mr. Wolf just stood out – they really got our brand and delivered exciting and fresh creative thinking. Their ideas went well beyond the brief and it was great to see an agency thinking about our whole business and not just our communications,” Crowley said.

“We were looking for a creative partner that could analyse the challenges our brand faces and present interesting creative solutions to these. Mr. Wolf presented some really thought-provoking work,” added Miles Omodei, Senior Brand Manager Taylors Wines.

Managing Partners of Mr. Wolf Richard Carr and Tony Singleton said they believed their alternative approach and bespoke senior team were the reasons behind the business win.

“Taylors Wines is a progressive and ambitious business. We’re honoured to have the opportunity to partner with such an iconic Australian brand,” said Carr.

“Finding out we were up against some agencies that we really respect was a little unsettling at first, but it just makes the win more meaningful,” added Singleton, also Head of Strategy at Mr. Wolf.

Winning the Taylors Wines account tops off a great few months for Mr. Wolf, being the fifth new business win for the fledgling agency since it opened its doors mid-May.