0 Tech Archives - Mr Wolf - The Challenger Agency
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1stAvailable calls in Mr. Wolf

Pioneering, healthcare technology start-up 1stAvailable.com.au, has appointed Mr. Wolf as its lead strategic and creative partner.  1stAvailable makes healthcare work more smoothly for both patients and practitioners alike through the application of technology. Their initial service is an online/mobile booking engine that allows patients to make appointments with health providers such as Doctors, Dentists, Allied and Specialists, 24/7. It simultaneously provides healthcare practitioners with a way to improve the customer experience for existing patients, find new patients, fill vacant appointment times and reduce the resource drain of booking appointments over the phone. “1stAvailable is exactly the type of Underdog business that great strategic and creative thinking can have a genuine impact on” said Tony Singleton, Managing Partner, Mr. Wolf.  “They’re progressive, on a high growth path, able to make rapid decisions and hungry for thinking that goes beyond traditional communications”. “I can’t say that my experience of the world of marketing agencies has always been that impressive – vague, self interested approaches and promises that are often not backed up by rigorous thinking or a commitment to results” said Klaus Bartosch, Managing Director, 1stAvailable.  “The team at Mr. Wolf are different.  They just get our business and are focused on helping us achieve our commercial - not just communication – challenges.  I also really like that they’re happy to back themselves by offering to put real skin-in-the-game.   It’s great to bring them on board”. This is one of a number of new business assignments that the fledgling agency has landed since it opened it’s doors in mid-May.  Details relating to these will be announced in the coming weeks.  “The client feedback on our Underdog proposition has been overwhelmingly positive”  adds Richard Carr, Managing Partner. ”There seems to be a genuine appetite for our new model and this appointment is testament to this.  We’re really looking forward to working with Klaus and the rest of the team at 1stAvailable.”...

“Show me the money”

  Source: www.worldpayzinc.com/tech-wealth/ Apart from slightly macabre joy of watching just how quickly big global companies rack up the dollars - quite a lot of them out of my own pocket! - this is a beautifully simple demonstration of the power of clever presentation when it comes to data. worldpayzinc.com have taken something that is outside of our normal ability to comprehend what it really means - like Apple generating $171Bn in sales in 2013 (apparently it's to do with having no readily available mental reference points for numbers of that scale) and made it tangible and accessible by showing us how much money the global uber brands are generating every second. And making the data more accessible allows us to see new things.  Like Google aren't anywhere near as dominant as I think of them.  And how much money and profit Microsoft is still generating.  Also how relatively small LinkedIn and Twitter remain as they struggle to fully monetise their offerings and how the decline of Sony is not only restricting revenue but also relative profitability - normally the strength of more aspirational brands. But the biggest thing this brings into focus for me is how well Samsung have done in turning around their underdog brand status.  Sure, they've still got some way to go in terms of profitability in comparison to Apple, but their clever products and marketing are generating 25% more revenue than Apple. Good work worldpayzinc...

Why Nike pulled the pin on Fuelband

Reproduced from Bud Cadell's post found here http://responsive.org/2014/04/nike-and-the-future-of-the-fuelband Late Friday, CNET reported that Nike had made the decision to turn away from wearable hardware: Nike is gearing up to shutter its wearable-hardware efforts, and the sportswear company this week fired the majority of the team responsible for the development of its FuelBand fitness tracker, a person familiar with the matter told CNET. Here’s why Nike did it: Wearable tech is innovating faster outside of the company than it ever will inside the company. Wearable sensors are making exponential leaps every month and Nike could be benefiting from those advances, not competing with them. Make no mistake, wearable sensors are the future of fashion, but Nike is right to have kickstarted the market and to now take a step back to use their brand and checkbook to shape the growing industry rather than build their own stagnant version of it. In contrast, we see 3D Printing as a much more strategic play for the organization as an internal capability because of the technology’s maturity and potential impact across their production and distribution systems. Only software can solve wearable fatigue. Wearable fatigue is a real thing. One research group found that “one-third of American consumers who have owned a wearable product stopped using it within six months.” These devices are only as useful as their network effects and feedback loops, which only software will offer. With collaboration, NikeFuel forms the basis of an Activity Graph. Your Social Graph is who you know. Your Interest Graph is how you’re connected to them. Your Activity Graph will be what you do with them (and how your individual activity connects you to your friends). Fuel will become a currency (they’ve already experimented with it as an actual currency) but the real promise is how it can knit you to your friends. If Nike does it right, they’ll be happily forced to build a global social network around NikeFuel. (h/t to Jake Mitchell for coining the term ‘Activity Graph’) The war for the wrist is a losing battle ground. As sensors continue to get smaller, they’ll become invisible and a part of everything around and on us – which means having one wrapped around your wrist will seem cumbersome when the...

Digital vanity

Mirror, mirror on the wall who's the vainest of them all?   Meet S.E.L.F.I.E., the "The Self Enhancing Live Feed Image Engine". Triggered by simply standing in front of it and holding a smile, hidden LED's indicate a countdown, then simulate a "flash" as your photo is taken. The photo is automatically posted to Twitter (with a watermark/logo). Vanity never looked so good....

It’s about time…

Finally a piece of wearable tech that doesn't look conspicuously like a piece of wearable tech.  The Moto360, a collaboration between Motorola and parent company Google, is certainly a fine looking timepiece.  Details on the actual functionality of the Android-based OS are a little sketchy.  However, if they've put as much effort into the functionality as they have the design - it could well be a ratings winner.  Your move Apple...