1stAvailable calls in Mr. Wolf
Pioneering, healthcare technology start-up 1stAvailable.com.au, has appointed Mr. Wolf as its lead strategic and creative partner.
1stAvailable makes healthcare work more smoothly for both patients and practitioners alike through the application of technology.
Their initial service is an online/mobile booking engine that allows patients to make appointments with health providers such as Doctors, Dentists, Allied and Specialists, 24/7. It simultaneously provides healthcare practitioners with a way to improve the customer experience for existing patients, find new patients, fill vacant appointment times and reduce the resource drain of booking appointments over the phone.
“1stAvailable is exactly the type of Underdog business that great strategic and creative thinking can have a genuine impact on” said Tony Singleton, Managing Partner, Mr. Wolf. “They’re progressive, on a high growth path, able to make rapid decisions and hungry for thinking that goes beyond traditional communications”.
“I can’t say that my experience of the world of marketing agencies has always been that impressive – vague, self interested approaches and promises that are often not backed up by rigorous thinking or a commitment to results” said Klaus Bartosch, Managing Director, 1stAvailable. “The team at Mr. Wolf are different. They just get our business and are focused on helping us achieve our commercial – not just communication – challenges. I also really like that they’re happy to back themselves by offering to put real skin-in-the-game. It’s great to bring them on board”.
This is one of a number of new business assignments that the fledgling agency has landed since it opened it’s doors in mid-May. Details relating to these will be announced in the coming weeks.
“The client feedback on our Underdog proposition has been overwhelmingly positive” adds Richard Carr, Managing Partner. ”There seems to be a genuine appetite for our new model and this appointment is testament to this. We’re really looking forward to working with Klaus and the rest of the team at 1stAvailable.”